Our Digital Marketing Blog

• 6 Ways Your LinkedIn Group Could Suck
  May 10, 2013 - You had high aspirations for your LinkedIn Group, but neglect, spammers and poor practices have de-valued its worth. Get it back on track with advice from some pros. LinkedIn has been the defacto social media platform for business for some time now, and its popularity only continues to grow. If you’re like me, you probably log into LinkedIn regularly, if not daily, to view, research, communicate or connect with other members. One conduit of all this activity is LinkedIn (...)


• Nonprofit Social Media Marketing: Great Nuggets from the U.S. Humane Society
  May 10, 2013 - Yesterday, I had the pleasure of hearing Carrie Lewis, Deputy Director of Online Communications, The Humane Society of the United States, keynote a conference for direct marketers. Carrie was a dynamic, energetic, refreshingly honest presenter, and her entertaining and information presentation showed how and what nonprofits could learn from the social media efforts of food trucks.  Yes, food trucks! courtesy of Wikipedia   Here are some of the nuggets Carie shared that I thought our readers would like as well: (...)


• That’s So 2012: Have Pinterest, Foursquare and Groupon Peaked?
  May 07, 2013 - Prone to follow bright shiny objects? Perhaps you should slow down and learn from a few whose stars seem to be fading. I overheard this recently:  “I got a Pinterest invitation the other day, and it took me by surprise because I can’t even remember the last time I even logged onto Pinterest!” If this person was someone in your target audience and you were investing a good amount of time in building up your Pinterest channel, wouldn’t this (...)


• I Lost $60-@$%#-Thousand Dollars?!! How to Avoid Similar Unwanted Losses … and Expletives
  May 01, 2013 - I recently tweeted about my sadness over two separate clients who had taken been advantage of so badly, the costs mounted well into the tens of thousands of dollars (yes, I actually do get emotional about this kind of stuff). These business owners could have been any ordinary Inc reader, eagerly running their up-and-coming companies. But in their enthusiasm and mainly out of ignorance, they made poor decisions that they could ill afford to bear. I actually see this kind (...)


• Get Real or Die: Your Customer’s Mindshare is Not for Sale
  Apr 05, 2013 - Is brand trust, imbued by authenticity and transparency, the new economic currency in an age of social media? Read on and decide for yourself. The topic of authenticity in today’s social media age fascinates me. If you follow me on Twitter, you’ll find I frequently pose questions about determining authenticity (more on my informal findings in a bit). I have a heightened sense of awareness thanks to articles I wrote on the importance of customer service and best practices (...)

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