Web Ad.vantage Internet Marketing Blog

Psychographically Targeted Web Advertising
Oct 06, 2008 - By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet followed suit. According to Nielsen Online, as of October 2007 the Web only represented 6.7 percent of all ad media spending. And if you were to compare Ad Age's top 20 advertisers to its top 20 online advertisers, they'd be very different. (...)

U.S. Women and the Internet, Part 2
Oct 03, 2008 - In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on online ads fairly equally. Of those who click on ads, according to Starcom/Tacoda, 80 percent of clicks come from only 16 percent of online users (...)

Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
Sep 29, 2008 - It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no one’s really in the mood to click on it. Unless, of course, you peddle in mortuary services, disaster clean-up, or credit salvation services. If your ad campaign is set up to deliver on a run-of-site (ROS) or run-of-network (RON) basis, you have even (...)

Advertising Week (Ad Week) 2008 Links and Resources
Sep 18, 2008 - There’s 3 days and 14 hours left until Advertising Week V 2008. This year’s events will be held from September 22 - 26th in New York City. www.advertisingweek.com Ad Week Calendar at a Glance (.pdf) We’re compiling a list of links and resources for our WebAd Blog readers and will continue to add links to all the conferences, lectures, parties and soirees of note as we head into Ad Week! Know of a hot party or a (...)

Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make
Sep 05, 2008 - Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). (...)