Web Ad.vantage Internet Marketing Blog

• Up Close and Personal with Facebook’s Loladex
  May 09, 2008 - Facebook has just launched it’s latest mini-app designed to combine the personal preferences of friends and contacts with local search and local directories. Loladex (also a nice pun on social media /chat parlance LOL) is a new Facebook application that helps you find local businesses based on recommendations by your friends. Although similar in concept to websites such as Yelp and Angie’s List, all of Loladex’s recommendations are made by the people you know and trust in Facebook. We had (...)


• A Media Planning Solution for a Fragmented World
  May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a new Web-based media planning platform that touts itself as “advertising’s best friend.” Balihoo, two years in the making, has officially moved out of its four-month beta testing phase with over 500 media planners from more than 300 media companies including the Top 10 U.S. media agencies. Described as an “intelligent tool for media professionals,” Balihoo’s promise lies in streamlining the (...)


• Ad:tech NY 2007 Perspective
  Apr 30, 2008 - This article by Hollis originally appeared in ClickZ on November 20, 2007. With the official tally in yesterday, the ad:tech folks report this year’s New York event drew an audience of 10,276, an increase of 13.7 percent over last year. That means this year’s ad:tech New York was “the largest in the event history.” If you’ve ever attended an ad:tech NY show before and were jostled this time by the maddening crowds on Monday or Tuesday (at times it felt (...)


• Give to Charity Day
  Apr 25, 2008 - Is there one, a Give to Charity day? I had planned to write about some of the recent cause-based websites and web apps that are gaining popularity online these days and I thought that maybe I’d see if there was a day set aside for folks to give to charity. I couldn’t seem to find any mention of one on Google or through thorough web research and I’m a little surprised actually, since there seems to be a designated day (...)


• 2007 Ad:tech New York Best Bets
  Apr 22, 2008 - This article by Hollis originally appeared in ClickZ on November 6, 2007. Deciding where to allocate your time at the annual ad:tech New York conference can be daunting for even experienced conference attendees, and with Internet advertising again on fire, this year will be no different. I know I’ll be juggling listening to sessions and visiting exhibitor booths with press briefings, vendor meetings, networking, and (heaven forbid!) the occasional cocktail party. When it comes to the all-important educational sessions this (...)

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