Web Ad.vantage Internet Marketing Blog

• Future of Online Advertising in Flux
  May 20, 2008 - This article by Hollis originally appeared in ClickZ on December 19, 2007. Here we are, fully deluged by the holiday season. There are parties galore and everyone’s in good spirits. And you may think it’s safe to feel smug about the rosy future of the online advertising industry. TNS Media Intelligence, for example, recently reported that for the first nine months of 2007, Internet display advertising continued to lead the market, increasing 17.2 percent to $8.4 billion in ad expenditures. (...)


• Ask Buys Lexico… Is My Word Of The Day In Jeapardy?
  May 16, 2008 - Perhaps 2008 will end up being a year everyone will remember as one of the most volatile on record in the search industry. Between the search engines’ shopping sprees and heated merger debates, ASK has just made one of its smarter moves since dropping the poor butler only after he’d lost the extra weight and bought a new suit. To be honest, I loved Jeeves (pictured to the left without the extra chin) but hated that search engine in the (...)


• Up Close and Personal with Facebook’s Loladex
  May 09, 2008 - Facebook has just launched it’s latest mini-app designed to combine the personal preferences of friends and contacts with local search and local directories. Loladex (also a nice pun on social media /chat parlance LOL) is a new Facebook application that helps you find local businesses based on recommendations by your friends. Although similar in concept to websites such as Yelp and Angie’s List, all of Loladex’s recommendations are made by the people you know and trust in Facebook. We had (...)


• A Media Planning Solution for a Fragmented World
  May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a new Web-based media planning platform that touts itself as “advertising’s best friend.” Balihoo, two years in the making, has officially moved out of its four-month beta testing phase with over 500 media planners from more than 300 media companies including the Top 10 U.S. media agencies. Described as an “intelligent tool for media professionals,” Balihoo’s promise lies in streamlining the (...)


• Ad:tech NY 2007 Perspective
  Apr 30, 2008 - This article by Hollis originally appeared in ClickZ on November 20, 2007. With the official tally in yesterday, the ad:tech folks report this year’s New York event drew an audience of 10,276, an increase of 13.7 percent over last year. That means this year’s ad:tech New York was “the largest in the event history.” If you’ve ever attended an ad:tech NY show before and were jostled this time by the maddening crowds on Monday or Tuesday (at times it felt (...)

 back to top