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A Media Planning Solution for a Fragmented World

This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a new Web-based media planning platform that touts itself as “advertising’s best friend.” Balihoo, two years in the... read more

04/30/2008

Ad:tech NY 2007 Perspective

This article by Hollis originally appeared in ClickZ on November 20, 2007. With the official tally in yesterday, the ad:tech folks report this year’s New York event drew an audience of 10,276, an increase of 13.7 percent over last year. That... read more

04/25/2008

Give to Charity Day

Is there one, a Give to Charity day? I had planned to write about some of the recent cause-based websites and web apps that are gaining popularity online these days and I thought that maybe I’d see if there was a day set aside for folks to... read more