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	<title>Web Ad.vantage</title>
	<link>http://www.webadvantage.net/webadblog</link>
	<description>Internet Marketing Blog</description>
	<pubDate>Tue, 20 May 2008 17:48:30 +0000</pubDate>
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		<title>Future of Online Advertising in Flux</title>
		<link>http://www.webadvantage.net/webadblog/future-of-online-advertising-in-flux-648</link>
		<comments>http://www.webadvantage.net/webadblog/future-of-online-advertising-in-flux-648#comments</comments>
		<pubDate>Tue, 20 May 2008 17:48:30 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
		
		<category><![CDATA[Industry News]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/future-of-online-advertising-in-flux-648</guid>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on December 19, 2007.
Here we are, fully deluged by the holiday season. There are parties galore and everyone&#8217;s in good spirits. And you may think it&#8217;s safe to feel smug about the rosy future of the online advertising industry. TNS Media Intelligence, for example, recently reported that [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/future-of-online-advertising-in-flux-648/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ask Buys Lexico&#8230; Is My Word Of The Day In Jeapardy?</title>
		<link>http://www.webadvantage.net/webadblog/ask-buys-lexico-is-my-word-of-the-day-in-jeapardy-634</link>
		<comments>http://www.webadvantage.net/webadblog/ask-buys-lexico-is-my-word-of-the-day-in-jeapardy-634#comments</comments>
		<pubDate>Fri, 16 May 2008 17:47:37 +0000</pubDate>
		<dc:creator>Lisa Melvin</dc:creator>
		
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/ask-buys-lexico-is-my-word-of-the-day-in-jeapardy-634</guid>
		<description><![CDATA[Perhaps 2008 will end up being a year everyone will remember as one of the most volatile on record in the search industry. Between the search engines&#8217; shopping sprees and heated merger debates, ASK has just made one of its smarter moves since dropping the poor butler only after he’d lost the extra weight and [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/ask-buys-lexico-is-my-word-of-the-day-in-jeapardy-634/feed</wfw:commentRss>
		</item>
		<item>
		<title>Up Close and Personal with Facebook&#8217;s Loladex</title>
		<link>http://www.webadvantage.net/webadblog/up-close-and-personal-with-facebooks-loladex-625</link>
		<comments>http://www.webadvantage.net/webadblog/up-close-and-personal-with-facebooks-loladex-625#comments</comments>
		<pubDate>Fri, 09 May 2008 17:46:13 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/up-close-and-personal-with-facebooks-loladex-625</guid>
		<description><![CDATA[Facebook has just launched it&#8217;s latest mini-app designed to combine the personal preferences of friends and contacts with local search and local directories. Loladex (also a nice pun on social media /chat parlance LOL) is a new Facebook application that helps you find local businesses based on recommendations by your friends. Although similar in concept [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/up-close-and-personal-with-facebooks-loladex-625/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Media Planning Solution for a Fragmented World</title>
		<link>http://www.webadvantage.net/webadblog/a-media-planning-solution-for-a-fragmented-world-624</link>
		<comments>http://www.webadvantage.net/webadblog/a-media-planning-solution-for-a-fragmented-world-624#comments</comments>
		<pubDate>Tue, 06 May 2008 19:51:27 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
		
		<category><![CDATA[Industry News]]></category>

		<category><![CDATA[Marketing &amp; Advertising Tools]]></category>

		<category><![CDATA[Media Buying]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/a-media-planning-solution-for-a-fragmented-world-624</guid>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on December 4, 2007.
This week marks the official launch of a new Web-based media planning platform that touts itself as &#8220;advertising&#8217;s best friend.&#8221;
Balihoo, two years in the making, has officially moved out of its four-month beta testing phase with over 500 media planners from more than 300 [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/a-media-planning-solution-for-a-fragmented-world-624/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ad:tech NY 2007 Perspective</title>
		<link>http://www.webadvantage.net/webadblog/adtech-ny-2007-perspective-623</link>
		<comments>http://www.webadvantage.net/webadblog/adtech-ny-2007-perspective-623#comments</comments>
		<pubDate>Wed, 30 Apr 2008 15:32:54 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
		
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/adtech-ny-2007-perspective-623</guid>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on November 20, 2007.
With the official tally in yesterday, the ad:tech folks report this year&#8217;s New York event drew an audience of 10,276, an increase of 13.7 percent over last year. That means this year&#8217;s ad:tech New York was &#8220;the largest in the event history.&#8221; If you&#8217;ve [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/adtech-ny-2007-perspective-623/feed</wfw:commentRss>
		</item>
		<item>
		<title>Give to Charity Day</title>
		<link>http://www.webadvantage.net/webadblog/give-to-charity-day-621</link>
		<comments>http://www.webadvantage.net/webadblog/give-to-charity-day-621#comments</comments>
		<pubDate>Fri, 25 Apr 2008 20:02:41 +0000</pubDate>
		<dc:creator>Bonnie Jones</dc:creator>
		
		<category><![CDATA[Affiliate Marketing]]></category>

		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/give-to-charity-day-621</guid>
		<description><![CDATA[Is there one, a Give to Charity day? I had planned to write about some of the recent cause-based websites and web apps that are gaining popularity online these days and I thought that maybe I&#8217;d see if there was a day set aside for folks to give to charity. I couldn&#8217;t seem to find [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/give-to-charity-day-621/feed</wfw:commentRss>
		</item>
		<item>
		<title>2007 Ad:tech New York Best Bets</title>
		<link>http://www.webadvantage.net/webadblog/2007-adtech-new-york-best-bets-620</link>
		<comments>http://www.webadvantage.net/webadblog/2007-adtech-new-york-best-bets-620#comments</comments>
		<pubDate>Tue, 22 Apr 2008 15:09:58 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
		
		<category><![CDATA[Industry News]]></category>

		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/2007-adtech-new-york-best-bets-620</guid>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on November 6, 2007.
Deciding where to allocate your time at the annual ad:tech New York conference can be daunting for even experienced conference attendees, and with Internet advertising again on fire, this year will be no different. I know I&#8217;ll be juggling listening to sessions and visiting [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/2007-adtech-new-york-best-bets-620/feed</wfw:commentRss>
		</item>
		<item>
		<title>Are Online Agencies Capitalizing on Market Opportunity?</title>
		<link>http://www.webadvantage.net/webadblog/are-online-agencies-capitalizing-on-market-opportunity-619</link>
		<comments>http://www.webadvantage.net/webadblog/are-online-agencies-capitalizing-on-market-opportunity-619#comments</comments>
		<pubDate>Fri, 11 Apr 2008 19:44:24 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
		
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/are-online-agencies-capitalizing-on-market-opportunity-619</guid>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on October 23, 2007.
It&#8217;s dot-com days all over again. Predictions of Internet spending soar while actual figures surpass expectations. We&#8217;re seeing budgets in the millions shift from TV to Web. Yet at the end of 2006, a study commissioned by Sapient found that more than half of [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/are-online-agencies-capitalizing-on-market-opportunity-619/feed</wfw:commentRss>
		</item>
		<item>
		<title>Advertising in 2007 Online Holiday Gift Guides</title>
		<link>http://www.webadvantage.net/webadblog/advertising-in-2007-online-holiday-gift-guides-618</link>
		<comments>http://www.webadvantage.net/webadblog/advertising-in-2007-online-holiday-gift-guides-618#comments</comments>
		<pubDate>Fri, 11 Apr 2008 19:42:33 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
		
		<category><![CDATA[Ecommerce Marketing]]></category>

		<category><![CDATA[Media Buying]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/advertising-in-2007-online-holiday-gift-guides-618</guid>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on October 9, 2007.
It&#8217;s hard to believe we&#8217;re now officially in the fourth quarter. For many companies, particularly merchants, it&#8217;s make-or-break time. Perhaps your local stores have already started displaying December holiday decorations and merchandise alongside Halloween selections. Craziness. Many online publishers have long been preparing for [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/advertising-in-2007-online-holiday-gift-guides-618/feed</wfw:commentRss>
		</item>
		<item>
		<title>Google Adsense Scroll Arrows</title>
		<link>http://www.webadvantage.net/webadblog/google-adsense-scroll-arrows-610</link>
		<comments>http://www.webadvantage.net/webadblog/google-adsense-scroll-arrows-610#comments</comments>
		<pubDate>Wed, 09 Apr 2008 14:38:55 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
		
		<category><![CDATA[Google News]]></category>

		<category><![CDATA[Paid Search / PPC]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/google-adsense-scroll-arrows-610</guid>
		<description><![CDATA[Another quiet Google change happened on Friday, April 4th. The addition of previous and next arrows on all Google Adsense ads as well as some testing of ads shown in 2 x 2 boxes.
Quick Online Tips has the run down on the 2&#215;2 testing, but we&#8217;re going to look a little bit into the next/previous [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/google-adsense-scroll-arrows-610/feed</wfw:commentRss>
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