Web Ad.vantage Report: A Survey of Online Women’s Reactions to Advertising
Women make 80 percent of all consumer purchasing decisions, according to estimates by consulting firm A. T. Kearny.
To shed light on women’s behaviors, preferences and attitude towards online advertising, Web Ad.vantage surveyed 1,700 “wired women” over the age of 18. Web Ad.vantage asked women to respond to questions related to ad format preferences, time of day they were likely to respond to ads, and experience on destination and landing pages.
The results have been compiled in “Web Ad.vantage Report: A Survey of Online Women’s Reactions to Advertising.” The report identifies the “Seven Immutable Laws of Online Advertising to Women” which address key characteristics that marketers should be aware of when considering women’s experience online.
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