Vertical Industry & Audience Expertise

Web Ad.vantage works with numerous distinguished clients across several industries but we have specific experience and expertise in the leading industry and audience verticals described below. Because we work closely with clients in these verticals we’ve come to understand which of our services provide the best results for their internet marketing goals. For all clients, we develop strategies that focus on 5 key areas: Awareness; Acquisition; Retention; Optimization; and Conversion.

Technology & Security

Select clients include Check Point Software, Optimost (recently acquired by Interwoven), SSD Technology Partners, and Impact Systems. Based on previous efforts for our technology and security clients, at the outset we typically recommend our pay per click management services for lead generation and immediate search engine visibility. For longer term strategies, we recommend search engine optimization for key industry terms. We’ve also begun to do more social media optimization, such as press release optimization and assistance with online video, social bookmarking, and blogging, with technology and security clients. Given the large and active tech community online, SMO is proving to be a very effective means of reaching both consumer and business audiences.

Health & Wellness

Our health and wellness clients such as St. Agnes Hospital, Cosmeticsurg.net, and Harvard Health Publications, tend to achieve the best results and ROI from a careful mix of several online tactics. However, we’ve had particular success with media buying and planning and assisting our clients with developing a strong online marketing strategy. Also, similar to our technology and security clients, social media optimization is also a strong tactic to consider. We’ve had great success using blog optimization for Cosmeticsurg.net to augment their SEO efforts and therefore increase traffic to their site from search engines.

Moms/Parents

Web Ad.vantage has particular strengths targeting moms and parents with proven tactics such as niche ad buys and pay per click campaigns. From the early days of the agency when President Hollis Thomases was hiring at-home moms to help run her business, Web Ad.vantage has developed a unique perspective on how mothers and parents interact with the Web. We take that experience and use it to help clients develop solid strategies for reaching and converting this audience. Clients from our portfolio include a leading online education company, Connections Academy and national meal preparation company Let’s Dish.

50+ (Boomers & beyond)

A recent Pew Internet & American Life study found that 63% of adults aged 50-64 and 25% of adults aged 65+ were active online. This growing “Boomer” audience is more tech savvy than ever and they’re changing the way companies do business online. Web Ad.vantage has worked with numerous clients who serve this audience including a leading 55+ active adult community, Humana medicare, and Blair Clothing. Web Ad.vantage typically recommends a careful mix of online tactics specific to each clients needs, however, services that have proven successful in the past for reaching this audience include online media buying, online marketing strategy development, and search engine marketing.

Additionally, our client portfolio also includes companies from a broad range of industries including: Retail & Consumer, Travel & Tourism, Education, Home Improvement & Design, Commercial & Industrial, Professional Services, Non-Profit Organizations, Real Estate, Publishing.

 back to top