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Challenger Brand Focus

Our “Challenger Brand” approach to digital marketing and advertising means that we create demand for your services, through performance-driven solutions like lead generation, highly targeted advertising, and content marketing.

We build your goals and objectives into our campaigns from the start, so that your team has clear picture of the results we achieve and campaign ROI. We also offer a diverse suite of Audit & Analysis services that cover everything from SEO, PPC and Social Mediato coach and support you through new, unfamiliar marketing endeavors.

We specialize in the following Challenger Brand categories:

  • Travel/Tourism
  • Nonprofits
  • Healthcare
  • Consumer Brands
  • B2B Brands
Visit Our Clients page for a more complete listing.

Want to be more competitive?

Being ferociously aggressive on the Web isn't just about having the right website. It's about having the right attitude. Brands that want to be aggressive in the digital marketplace need a clear picture of where they stand and what they need to do to compete more effectively.

We developed our FIERCE Assessment specifically with Challenger Brands like you in mind.

Challenger Brand Case Studies

For example, we helped our client Return on Focus go from having virtually no search visibility to commanding a dominant presence at the top of the search results in Google, Bing, and Yahoo.Our SEO efforts for Return on Focus achieved first-page ranking in Google search results for 77% of the client's keywords.

Here are some additional challenger brand case studies you may be interested in:

The Contender’s Corner

We frequently blog about Challenger Brands, too! Check out the

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In this rapidly-changing industry, it is refreshing to work with a company who can guide us through the very complex world of search engine marketing. I heartily recommend Web Ad.vantage and have the highest level of confidence in their abilities. 

--Director of Marketing Communications
North Metropolitan TAFE


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