Case Studies

For over a decade, Web Ad.vantage has provided our clients with highly successful online marketing solutions that drive visibility leading to more qualified traffic, leads, and sales. We do not produce cookie-cutter solutions, instead we bring our extensive online and search marketing experience and knowledge to bear when creating a unique and insightful strategy tailored to your goals, industry, and budget.

Our client approach is hi-touch and collaborative. We’re interested in developing long term relationships and clients stay with us because we don’t believe in over-promising and under-delivering. Plain and simple, we get great results.

• For leading online education company, Connections Academy, one year of Web Ad.vantage Pay Per Click management services increased site visits 128%, conversions by 74%, and doubled or tripled conversions for ALL geo-targeted campaigns!
• For a nationally established leader in active adult living, our online media buying campaign delivered 16, 511 qualified leads (our goal was 11,000) with a conversion rate of 14.68%. Web Ad.vantage provided a cost-per-qualified lead (CPL) to the client of under $25/lead. An average purchase for the client is in the 200 – 300k range.
• Within the first year of SEO services for plastic surgery company, Cosmetic Surg, Web Ad.vantage achieved a dramatic increase in search engine referrals, from 455 to 5,028, and a lift in website visitors from an average of 455 a month to 10,645 a month.

But don’t just take our word for it. Hear what our clients have to say about our work and review our individual case studies to learn more about how working with Web Ad.vantage can work for you.

Baltimore Area Convention & Visitors Association (BACVA)

Case Study: Integrated Online Marketing Plan to Increase Sales & Visibility

Web Ad.vantage developed and executed a holistic marketing plan that dramatically increased traffic and qualified visitors to the baltimore.org website.

• Read the BACVA case study
• Download the BACVA Integrated Services case study as a PDF

Carapace, LLC

Case Study: How An Online Materials Distributor Achieved #1 Search Engine Rankings And Increased Site Visits By 130% With SEO

Carapace’s website had no site visibility online which was seriously impacting their sales efforts. Web Ad.vantage helped the home improvement materials manufacturer increase their organic rankings in major search engines in just three months.

• Read the Carapace case study
• Download the Carapace SEO case study as a PDF

Cosmetic Surg

Case Study: Search Engine Optimization (SEO) for a Technically Challenging Website.

Cosmetic Surg’s website presented technical challenges to search engine optimization due to the use of Flash and a proprietary content management system. Web Ad.vantage overcame these barriers and produced significant search engine rankings results for Cosmetic Surg.

• Read the Cosmetic Surg case study
• Download the Cosmetic Surg SEO case study as a PDF

Connections Academy

Case Study: How An Online Public School Increased Conversions 74% And Site Visits 128% By Optimizing Existing PPC Campaigns

Connections Academy was self-managing its pay-per-click (PPC) campaign. Their goal was to increase web site leads and enrollment; the in-house campaign struggled to meet the goals. The strategic Web Ad.vantage PPC Team provided analysis and a complete overhaul of their paid search program with significant results.

• Read the Connections Academy case study
• Download the Connections Academy case study as a PDF

Check Point

Case Study: Internet Security Leader’s Web Analytics Shows Tangible Traffic From Social Media Sites

Check Point’s goal for its new acquisition was to increase the online visibility of Pointsec’s products beyond the company’s current, extremely loyal customer base. Check Point also wanted to retain its approach to customers, which rested on targeting and building relationships with key IT influencers.  Web Ad.vantage recommended a social media marketing program, which would meet the goal of raising visibility online, while providing a relationship-building approach to potential customers.

• Read the Check Point case study
• Download the Check Point case study as a PDF

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