WebAdvantage.net to Optimize Online Marketing for Two New Home Improvement Clients, Expanding Niche

– Programs to drive client visibility, traffic and sales by improving web site user experience and customer satisfaction —

Havre de Grace, MD, January 16, 2007 — WebAdvantage.net, (http://www.webadvantage.net),a full-service Internet marketing and online advertising agency, today announced the addition of two new clients, Greenbaum Interiors, a New Jersey-based manufacturer and retailer of upscale home furnishings and interior design services, and A&S Sales, a Virginia business that specializes in custom fabrication and installation of natural stone products. WebAdvantage.net will perform web site analysis consulting, keyword research, and organic search engine optimization (SEO) consulting for these clients. With these new clients, WebAdvantage.net expands its home improvement client niche, which currently includes Long Home, Long Fence, and Carapace Corp. In 2006, WebAdvantage.net increased its business portfolio more than 50 percent with 18 new clients.

Recently, Jupiter Research, eMarketer and leading marketing analysts reported that search marketing is the hottest growing segment of online marketing, with 40 percent of total online advertising budgets. The vast majority of people who perform online search connect with companies online. Research indicates that 93 percent of Internet surfers look for company information through Internet searches and 80 percent use searches to make purchases on the Web. Consequently, businesses and consumers are relying more and more on SEO (Search Engine Optimization) and SM (Search Marketing) due to performance ROI.*

According to Hollis Thomases, WebAdvantage.net founder and CEO, “More and more, home owners and contractors use the Web to conduct research, compare companies and offerings, find specific materials for their projects and get estimates before making purchasing decisions. A poorly designed website can end the user visit quickly due to a poor user experience. To ensure visitor satisfaction and response, WebAdvantage.net’s proven marketing and optimization programs drive client online visibility and traffic — ultimately leading to significantly increased client revenues. Success in increased revenues and growing Internet market trends has persuaded our clients to increasingly invest more marketing dollars in online initiatives.”

About WebAdvantage.net
Founded in 1998, WebAdvantage.net is a privately-held, woman-owned agency. Its core competencies include online advertising, search engine optimization, paid search campaign management, and Internet strategy. The WebAdvantage.net client roster includes: Nokia USA, Zurich North America, Nature Made Vitamins, Johns Hopkins University, George Washington University, Long Fence and Long Home, Carapace, Pointsec and Baltimore Area Convention & Visitors Association. Company president and founder, Hollis Thomases, is a noted industry spokesman who is frequently quoted in the press. Thomases writes a bi-weekly expert column on online marketing for ClickZ.com, a leading Internet advertising and marketing publication. For more information, visit the WebAdvantage.net web site at http://www.webadvantage.net or call 410-942-0488.

* Jupiter Research, eMarketer, Performics, TNS Media Intelligence, The Kelsey Group, Web Trends.

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