WebAdvantage.net Helped Building Toy Company K’NEX Connect with Online Moms during the ’09 Holiday Season

Havre de Grace, MD, February 4, 2010 – WebAdvantage.net (http://www.webadvantage.net), a strategic, results-centric Internet marketing and advertising agency, today announced their success in working with new client K’NEX Brands (http://www.knex.com). K’NEX contracted WebAdvantage.net to provide online advertising and social media outreach services to reach busy working mothers, one of the agency’s core verticals, during the critical holiday season.

According to the Marketing to Moms Coalition, America’s 75 million mothers make or influence 85 percent of all household purchases totaling nearly 2.1 trillion per year in spending. WebAdvantage.net helped K’NEX reach these mothers through three specific online advertising campaigns promoting products such as K’NEX’s Sesame Street line, its 400-piece Value Pack, and its Extreme Coaster with built-in camcorder.  Web Ad.vantage also produced and implemented a social media outreach strategy to support the campaign efforts.  “We’re very proud of the fact that K’NEX immediately recognized WebAdvantage.net’s expertise and skill at executing the services it sought and that it felt we were the best partner for the job,” declared agency president, Hollis Thomases.

About K’NEX Brands
Founded in 1992, Hatfield, Pennsylvania-based K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. K’NEX creates construction sets for children designed to inspire creativity and build self-confidence.

About WebAdvantage.net
WebAdvantage.net is a privately-held, woman-owned agency.  Its core competencies include online media planning, buying and campaign management, search engine optimization (SEO), Pay Per Click (PPC) paid search campaign management, social media consulting, and Internet strategy.  The agency has grown key practices areas in hi-tech, health and wellness, working mothers, and aging Boomers.  WebAdvantage.net’s collaborative, high-touch, results-centric approach to solutions has consistently garnered awards and loyal clients, including Nokia USA, Johns Hopkins University, Endo Pharmaceuticals, the Baltimore Area Convention & Visitors Association and Connections Academy.  The Greater Baltimore Tech Council named WebAdvantage.net a “Small Giant with Mojo,” Smart Woman Magazine chose the company as a “Best Place for Business Women to Work.”  More detail about WebAdvantage.net’s Internet marketing services is available online at http://www.webadvantage.net/internet-marketing-services or call 410-942-0488.

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