Web Ad.vantage Expands Marketing Services

(Baltimore, MD) Web Ad.vantage, Inc., a web site marketing and promotional firm, is adding both on-line and off-line web site marketing services in response to growing market demand. This move expands on the company’s previous niche marketing service producing co-operative print advertisements to promote web sites off-line. Web Ad.vantage will target clients in the mid-Atlantic region.

With this expansion, Web Ad.vantage will be providing “integrated marketing services,” which combines Internet marketing with more traditional forms. The purpose is to align a business’s overall marketing goals with its efforts on the World Wide Web. Integrated web site marketing analyzes the core target audience of a web site and determines the best ways to reach them by utilizing a variety of methods.

“There is growing recognition that the Field of Dreams adage, ‘If you build it, they will come,’ does not apply to the Internet,” says company president, Hollis Thomases. “Businesses, especially those who are investing tens of thousands of dollars into building a web site, have to do more than just put it on-line in order to attract attention and traffic.”

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