Hollis Thomases’ article “Destination Marketers Shift Their Digital Spend” was republished on HotelMarketing.com.
Article Excerpt:
Shifting away from traditional online display advertising toward search marketing and social media, Destination marketing organizations’ (DMOs) and convention and visitor bureaus’ (CVBs) interest in online marketing has grown keener and more focused.
At the 2006 Destination Marketing Association International’s (DMAI) annual conference, a presentation given by two CVBs described display advertising with such negative attributes as “old school,” “intrusive,” and having diminishing value, while keyword ads received more favorable descriptions. CVBs called Internet advertising as a whole a “dirty little secret” and seemed to believe the display ad picture that had been painted for them was rosier than the reality. With public bashing like this, no wonder DMOs are disenchanted…
Read the full article online at the HotelMarketing.com website.
back to topHollis is one of the best and most sophisticated experts on Internet marketing out there. As a contributor to ZDTV's "Working the Web," she has added immeasurably to the quality and credibility of our site.
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