Web Ad.vantage Article in Business Week

Web Ad.vantage’s article “Rank or Relinquish: Search Impacts Your Bottom Line” was published in Business Week’s Northwest Regional Business Review.

Article Excerpt:

For too long, many large corporations have ignored the role of Internet search in their marketing plans.  Up to 85 percent of the active online population use search engines, and yet a recent study(1) revealed that only 13 percent of Fortune 100 companies have their web sites optimized for search engines.  New data, advancements in measurement solutions and the seeming ever-presence of search engine news in the media, however, is capturing the attention of corporate leadership.  Search has gained respect for its low-cost, high ROI impact on the bottom line and for transforming the game of corporate competition.  No longer is search marketing solely driven by the marketing or IT team.  These days, search directives often come handed down from the top…

Read the full article online here.

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