Two 2001 Online Holiday Success Stories

WebAdvantage.net, an online marketing and advertising agency, has released online holiday campaign figures for two of its clients, PhotoTunes.com and Karaoke.com. Both campaigns demonstrate that success can be achieved with relatively little expense. Spending less than $6,000, PhotoTunes.com, an electronic greeting card site, increased the number of ecards regularly sent by more than 500%, growing from approximately 4,000 cards sent monthly to over 30,000 in December. WebAdvantage.net planned and coordinated the entire ad campaign. Karaoke.com, a four-year-old online retailer of Karaoke products, achieved top rankings (#1, #2, or #3) placements on search engines like Yahoo, Google, AOL, MSN and Excite. In addition, Karaoke.com launched a paid-for-placement campaign that has resulted in an 800% increase in visitors and over 1,000% increase in orders as compared to first week campaign figures. To date, these efforts have cost less than $10,000. WebAdvantage.net handles Karaoke.com’s search engine optimization efforts and tracks resulting visits and sales for its paid-for-placement campaign.

“The campaign was great!” enthused PhotoTunes.com president, Richard Duval. “The volume post-Christmas is about five times what it was right after Thanksgiving, not to mention the many compliments and kudos people wrote about us.” Added WebAdvantage.net president, Hollis Thomases, “Sure, we love seeing big dollar campaigns, but we’d much rather deliver ROI to our clients, which is what we were able to accomplish even without a lot of money. What we learn from these campaigns we can successfully translate to much larger campaigns.”

Founded in 1998, WebAdvantage.net specializes utilizing the Internet as a marketing channel. The company was named by Forbes as one of the Best B2B Sites for Media & Advertising. For more information, visit WebAdvantage.net’s web site at http://www.webadvantage.net or call toll-free at 1-877-4-WEB-ADS (1-877-493-2237).

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