Twitter Marketing: An Hour a Day Book Release; Business Textbook for Marketing Professionals and Business Owners

Havre de Grace, MD, January 26, 2010 – Business book, Twitter Marketing: An Hour a Day, a detailed business text on how to use Twitter as a marketing platform, is now available through Amazon and all major book retailers.  The book, authored by Hollis Thomases, a 12-year online marketing industry veteran, and published by John Wiley and Sons, Inc, follows the popular “Hour a Day” format of in-depth instruction, daily “homework” exercises and useful worksheets, tips and resource links. Written for serious marketers, entrepreneurs, or newly-assigned social media community managers working for companies of any size, Twitter Marketing: An Hour a Day intersperses real-world Twitter marketing case studies and anecdotes with comprehensive information on Twitter for branding and direct response strategies, how to scale, track and measure based on organization and objectives, and practical advice in conducting daily Twitter activities for business marketing.  Author Thomases writes with a casual, conversational tone that translates well for a Twitter user of any level of expertise.

Thomases brings to this book her award-winning marketing experience and pragmatism, her love of educating others and evangelizing the things she believes in, and her no-nonsense style of writing.  “I wouldn’t classify myself as a ‘Power Twitter’ user — I feel I’m a judicious user,” explains Thomases.  “I literally am the person who really only has an hour a day to devote to Twitter.  As a full-time CEO who also just happens to write, I’ve had to learn how to make maximum use out of my Twitter time and understand the purposes it serves me, my agency, and my clients.”

About Hollis Thomases

Hollis Thomases, a graduate of Cornell University, is a well-known expert in the online marketing industry with more than 20 years of marketing experience.  In 2008, Thomases was recognized by Enterprising Women magazine as an “Enterprising Woman of the Year;” in 2007, she was the US Small Business Administration “Small Business Person of the Year” for the state of Maryland and a finalist for the Athena Award for women’s leadership.  Since 2005, Thomases has authored the “Planning the Buy” column for a top Internet resource, ClickZ.com (http://www.clickz.com/hollisthomases).  Thomases’ full bio may be found in the WebAdvantage.net Media Kit: http://www.webadvantage.net/newsroom/media-kit#information.

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