Web Ad.vantage’s Hollis Thomases was quoted in the Fortune Small Business Magazine article “Words That Sell”. This article reviews paid search and how small businesses are using it to boost sales and revenue.
Article excerpt:
Custom Golf Clubs will cost you a mere $1.57. For an “injury lawyer,” you’ll need to shell out quite a bit more: $19. But a “pet monkey” can be yours for the fire-sale price of just 13 cents.
What are we talking about here? Those are the recent top bids per click for those particular Yahoo paid-search terms. In other words, if you type “custom golf clubs” into Yahoo’s search engine, the outfit behind the $1.57 winning bid (as I write this, it’s GolfClubsAndMore.com) will show up first in Yahoo’s sponsored results–right at the top of the page. (Other search engines, such as Google and Ask Jeeves, offer similar sponsored listings.) Should you then click on this entry and visit the website, the people at GolfClubsAndMore.com will pay Yahoo exactly $1.57 for your eyeballs. They’re hoping you buy a new titanium driver and make it worth their while.
Pay-per-click search-engine advertising–also known as “keyword bidding”–was an exotic fad just a few years ago. It’s now growing in sophistication and popularity, particularly among small businesses. According to eMarketer.com, search advertising made up about 40% of last year’s $9.6 billion online ad market in the U.S., up from 35% in 2003. It is expected to reach 42% this year. “Paid search is especially important for small businesses,” says online marketing consultant Hollis Thomases, president of WebAdvantage.net. “It helps level the playing field.”
Read full online article on FSB Website.
back to topHollis is one of the best and most sophisticated experts on Internet marketing out there. As a contributor to ZDTV's "Working the Web," she has added immeasurably to the quality and credibility of our site.
Sterling Marketing Solutions
Subscribe to our blog RSS
Find out more here11/20/08 - Baltimore Business Journal’s Fast Track Companies Breakfast Panel
Event: Baltimore Business Journal's Fast Track Companies Breakfast Panel When: Thursday, November 20, 2008 Time: 7:30am - 9:30am Where: Hilton Baltimore Hotel, 401 West... read more
1/20/09 - Junior League of Wilmington - Social Media Strategies - Wilmington, DE
Event: Junior League of Wilmington Meeting When: Tuesday, January 20, 2009 Time: 7:00pm - 8:30pm Where: A.I. DuPont Children’s Hospital, Third Floor Lecture Hall -... read more
2/29/09 - Meet Hollis at UBalt.’s Entrepreneurship Speaker Series
Web Ad.vantage President & CEO Hollis Thomases will speak to local entrepreneurs and students at University of Baltimore's "Entrepreneurship Speaker Series." When:... read more
