Event:

When: Thursday, May 20, 2010

Time: 9:00 AM – 10:30 AM

Where: University of Baltimore, Baltimore, MD

More Information: Coming soon!

Event Overview:
Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Hollis Thomases’s new book, Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.  Attendees will be given a copy of Hollis’’s book, Twitter Marketing: An Hour a Day.  Come meet and greet the author of this incredible book!

Event:

When: Wednesday, April 28, 2010

Time: TBD

Where: The Cornell Club, 6 East 44th Street, New York, NY 10017

More Information: Event Details

Presentation Overview:
Do you have a cohesive strategy to your web marketing efforts, one that includes tracking, measuring and gauging the real ROI of your online initiatives?  Could your website itself be killing your search engine rankings?  Do you think about Quality Scores, Match Types, and Content Network when you set up your Google AdWords campaign?  Is social media socially maddening to you?

Hollis Thomases will help highlight some of the often-overlooked-to-detriment critical aspects of web marketing strategies and tactics.  Her presentation will combine general best practice principles with real-world examples of web marketing gone awry and provide implement-now key takeaways.

Event:

When: Monday, April 19, 2010

Time: 1:00 PM – 1:50 PM

Where: Tune in online at www.IndieBusinessRadio.com!

More Information: Listening Instructions & Guest Info

Event Overview:
Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Hollis Thomases’s new book, Twiter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.  Hollis will discuss highlights from her book, her favorite Twitter tips & tricks, and listeners will be given a chance to win a copy of the book!

Event:

When: Tuesday, April 6, 2010

Time: 9:45 AM – 10:45 AM

Where: 2010 ATHENA Leadership Summit, Renaissance Hotel, Chicago

More Information: Event Information & Registration

Event Overview:
Wikipedia defines social media as “media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.”  Social Media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into Social Media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”  Clearly this has powerful implications for today’s professionals and businesses.

This panel discussion will include:

• Social Media basics and common strategies
• How to maximize Social Media to build relationships

How Social Media can transform your life, leadership, brand and business.

According to the Marketing to Moms Coalition, America’s 75 million mothers make or influence 85 percent of all household purchases totaling nearly 2.1 trillion per year in spending. WebAdvantage.net helped K’NEX reach these mothers through three specific online advertising campaigns promoting products such as K’NEX’s Sesame Street line, its 400-piece Value Pack, and its Extreme Coaster with built-in camcorder.  Web Ad.vantage also produced and implemented a social media outreach strategy to support the campaign efforts.  “We’re very proud of the fact that K’NEX immediately recognized WebAdvantage.net’s expertise and skill at executing the services it sought and that it felt we were the best partner for the job,” declared agency president, Hollis Thomases.

About K’NEX Brands
Founded in 1992, Hatfield, Pennsylvania-based K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. K’NEX creates construction sets for children designed to inspire creativity and build self-confidence.

About WebAdvantage.net
WebAdvantage.net is a privately-held, woman-owned agency.  Its core competencies include online media planning, buying and campaign management, search engine optimization (SEO), Pay Per Click (PPC) paid search campaign management, social media consulting, and Internet strategy.  The agency has grown key practices areas in hi-tech, health and wellness, working mothers, and aging Boomers.  WebAdvantage.net’s collaborative, high-touch, results-centric approach to solutions has consistently garnered awards and loyal clients, including Nokia USA, Johns Hopkins University, Endo Pharmaceuticals, the Baltimore Area Convention & Visitors Association and Connections Academy.  The Greater Baltimore Tech Council named WebAdvantage.net a “Small Giant with Mojo,” Smart Woman Magazine chose the company as a “Best Place for Business Women to Work.”  More detail about WebAdvantage.net’s Internet marketing services is available online at http://www.webadvantage.net/internet-marketing-services or call 410-942-0488.

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Event:

When: Saturday, April 10, 2010

Time: 7:30 AM – 5:00 PM

Where: Westin Hotel, Columbus, OH

More Information: Event and Registration Details

Event Overview:
BlogPaws 2010 is the first-ever pet bloggers conference, where more than 250 bloggers, writers and companies passionate about pets will come together for networking, learning and fun.   Taking place April 9 & 10, 2010 in Columbus, Ohio, BlogPaws 2010 will feature keynotes, panel discussions, breakout sessions and social events.

Event:

When: Wednesday, March 24, 2010

Time: 2:15 PM – 3:30 PM

Where: Search Engine Strategies Conference & Expo, Hilton New York

More Information: Day 2 Agenda and Registration Details

Panel Overview: Automating Twitter
Within the dramatically expanding social network space, Twitter has become everybody’s darling ever since major companies like Dell publicized how many millions of dollars they are actually making via this 140-characters-is-enough micro blogging platform. Of course, the real question is how to bring your message across this huge stream of endless tweets and how to actually be heard in an ocean of white noise without breaking the bank. Obviously, automation is key here – but it does require a lot of insight into the actual mechanics of Twitter in general and online conversations in particular: which automation tools to use? How can you prevent getting your account banned? Treading the fine line between ripping success and utter failure – it’s about the right kind of credible interaction. Learn why subtle, “suggestive marketing” works best on Twitter – and how to automate that effectively, too. Plus, effective strategies to outpace your competitors.

Event:

When: Wednesday, March 17, 2010

Time: 7:30 AM – 9:30 AM

Where: The Hub, Circe Center, 2929 Arch Street, Philadelphia, PA

More Information: Event and Registration Details

Panel Overview:
Social media presents great opportunities and challenges to organizations of all sizes. Unfortunately most firms are ill-prepared to deal with the new realm created by Twitter, Facebook, YouTube, Yammer and other web 2.0 technologies. As a result, they may ignore the mediums, waste considerable time experimenting with vehicles that deliver little value, under or overspend on technology, and even fail to see legal potholes.

With so much at stake, organizations should look at ways social media will change their business model, who will direct their efforts, what platforms they will use and how they’ll measure their success. At our March 17 townhall meeting, moderator Rick Alcantara, principal of Tara Communications LLC, will lead a panel of regional and national experts in a discussion of these issues and more. The panel will also consider the communications, legal, HR and risk management aspects of social media.

Attendees will learn among other things:

• Ways social media can enhance your brand
• Whether you should use social media for recruiting and screening employees
• How social media can help in crisis situations
• What vulnerabilities social media can create
• Who’s really using social media and why

Panelists Include:

• Rick Alcantara, principal Tara Communications, LLC
• Valeria Maltoni, brand strategist, author Conversation Agent
• Hollis Thomases, president, Web Ad.vantage
• Larry Besnoff, partner at Obermayer Rebmann
• Jared Wade, editor, Risk Management Magazine
• Matt Levy, owner of It Only Takes One

The Philadelphia Chapter of the International Association of Business Communicators, The Philadelphia Human Resource Planning Society, and the Philadelphia Chapter of the Risk and Insurance Management Society are co-sponsoring the event.

When: Tuesday, March 16, 2010

Time: 11:30 AM – 2:00 PM

Where: Talamore Country Club, Ambler, PA

More Information: Registration and Agenda

Presentation Overview:

Do you have a cohesive strategy to your web marketing efforts, one that includes tracking, measuring and gauging the real ROI of your online initiatives?  Could your website itself be killing your search engine rankings?  Do you think about Quality Scores, Match Types, and Content Network when you set up your Google AdWords campaign?  Is social media socially maddening to you?

Hollis Thomases will help highlight some of the often-overlooked-to-detriment critical aspects of web marketing strategies and tactics.  Her presentation will combine general best practice principles with real-world examples of web marketing gone awry and provide implement-now key take-aways.

Members & non-members welcome.

Event:

When: Thursday, March 11, 2010

Time: 7:45 AM – 9:30 AM

Where: The Heat Center, Aberdeen, Maryland

More Information: Event Details and Registration Info

Event Overview:

With the introduction of the iPad and ever more multi-purpose and powerful Smartphones, the 100′000 + apps developed for them are driving how we work, compete and live.   Find out what’s best and what’s next for us in business and in our personal lives.  Get ahead of the curve and learn what will impact you the most with the different platforms, technologies and apps.  This is how we will stay competitive, this is how we will work; a powerful panel from the technologies and industries changing how we do things, and also us in the process.