EVENT POSTPONED: New date to be announced!

Event: Join Web Ad.vantage’s Hollis Thomases for a three-part Summer Lite Webinar Mini-Series detailing “The 7 Deadly Sins of Online Marketing.” You might be doing online marketing – but are you doing it properly? It might be just as important to know what NOT to do.

When: Wednesday, August 25, 2010

Time: 2:00 PM – 2:30 PM

Where: Online (Register Now!)

Event Overview: The third webinar in this series will focus on the stumbling blocks many companies face when planning and executing social media strategies.

• Is your company already engaged in social media but failing to understand the ROI or struggling to develop a clear plan of action?
• Do you feel like you are blogging and tweeting into the void?
• Not sure how to make the best use of Facebook or LinkedIn?

Learn how to recognize and avoid such “sins” and more effectively integrate social media into your marketing mix.

Event: Join Web Ad.vantage’s Hollis Thomases for a three-part Summer Lite Webinar Mini-Series detailing “The 7 Deadly Sins of Online Marketing.” You might be doing online marketing – but are you doing it properly? It might be just as important to know what NOT to do.

When: Wednesday, July 28, 2010

Time: 2:00 PM – 2:30 PM

Where: Online (Register Here!)

Event Overview: The second webinar in this series will focus on will focus on two key areas:  1) Extracting meaning from Web Analytics; and 2) Tools to Track and Monitor Your Brand & Your Competition.  Are you taking advantage of all the data that’s available to you through your web analytics tool?  Do you need help understanding what it all means and setting up benchmarks?  Learn how to demystify your analytics and competitive data and turn it into actionable goals.

Event: Join Web Ad.vantage’s Hollis Thomases for a three-part Summer Lite Webinar Mini-Series detailing “The 7 Deadly Sins of Online Marketing.” You might be doing online marketing - but are you doing it properly? It might be just as important to know what NOT to do. Take 30 mins for some key take-aways.

When: Wednesday, June 30, 2010

Time: 2:00 PM – 2:30 PM

Where: Online (Register Now!)

Event Overview: Part 1 of this webinar series will focus on Search. What are you doing that might harm your search engine rankings?  What haven’t you thought about when selecting your keywords for search engine optimization? If you’re running a PPC campaign, how could you be mismanaging it?

Event:

When: Friday, June 25, 2010

Where: Online

Event:

When: Tuesday, May 25, 2010

Time: 4:00 PM – 5:00 PM

Where: Online (Listen Live!)

More Information: Coming soon!

Event Overview: Tune in to New Media Radio Hour on BlogTalkRadio as Hollis discusses her new book, Twitter Marketing: An Hour a Day with program host Rey Ybarra.

Event:

When: Thursday, May 20, 2010

Time: 9:00 AM – 10:30 AM

Where: University of Baltimore, Baltimore, MD

More Information: Event Details & Registration Information

Event Overview:
Twitter is a real-time communications platform that businesses are leveraging in at least 12 different ways, from helping to build a brand to promoting new products or services to generating sales inquiries.  Twitter is not, however, a one-way marketing channel.  Twitter users expect businesses to engage with them in meaningful, connected ways.  In order to be successful on Twitter, brands need to have a clear understanding of Twitter’s mores and the best way to build and implement a Twitter marketing strategy.  Hollis Thomases, author of the comprehensive book, Twitter Marketing: An Hour a Day, will introduce you to Twitter, review its powerful features and capabilities, demonstrate good and bad case studies and showcase some commonly used and helpful Twitter tools (“applications”).

Attendees will be given a copy of Hollis”s book, Twitter Marketing: An Hour a Day.  Come meet and greet the author of this incredible book!

Event:

When: Tuesday, May 19, 2010

Time: 2:00 – 3:00 PM

Where: Online

More Information: Coming soon!

Webinar Overview:
Twitter is a real-time communications platform that businesses are leveraging in at least 12 different ways, from helping to build a brand to promoting new products or services to generating sales inquiries.  Twitter is not, however, a one-way marketing channel.  Twitter users expect businesses to engage with them in meaningful, connected ways.  In order to be successful on Twitter, brands need to have a clear understanding of Twitter’s mores and the best way to build and implement a Twitter marketing strategy.  Hollis Thomases, author of the comprehensive book, Twitter Marketing: An Hour a Day, will introduce you to Twitter, review its powerful features and capabilities, demonstrate good and bad case studies and showcase some commonly used and helpful Twitter tools (“applications”).    Buy the book in advance so you can follow along as Hollis references particular useful sections for you to follow-up on.

This is a LPA members-only event.

With the addition of SANYO Biomedical, WebAdvantage.net continues to expand its health and wellness expertise (http://www.webadvantage.net/our-clients/vertical-industry-audience-expertise/health-wellness) and client portfolio which also includes the LIDODERM, FROVA and OPANA brands of ENDO Pharmaceuticals, CosmeticSurg.net, Nature Made Vitamins, Harvard Health Publications, Humana Insurance, and St. Agnes Hospital.

About WebAdvantage.net
WebAdvantage.net is a privately-held, woman-owned, MBE-certified agency.  Its core competencies include online media planning, buying and campaign management, search engine optimization (SEO), Pay Per Click (PPC) paid search campaign management, social media consulting, and Internet strategy.  The agency has grown key practices areas in hi-tech, health and wellness, working mothers, and aging Boomers.  WebAdvantage.net’s collaborative, high-touch, results-centric approach to solutions has consistently garnered awards and top-tier clients, including Nokia USA, Johns Hopkins University, ENDO Pharmaceuticals, the Visit Baltimore, and Connections Academy.  The Greater Baltimore Tech Council named WebAdvantage.net a “Small Giant with Mojo,” Smart Woman Magazine chose the company as a “Best Place for Business Women to Work.”  Agency president Hollis Thomases recently authored the book, Twitter Marketing: An Hour a Day. More detail about WebAdvantage.net’s Internet marketing services is available online at http://www.webadvantage.net/internet-marketing-services or call 410-942-0488.

Event:

When: Wednesday, April 28, 2010

Time: TBD

Where: The Cornell Club, 6 East 44th Street, New York, NY 10017

More Information: Event Details

Presentation Overview:
Do you have a cohesive strategy to your web marketing efforts, one that includes tracking, measuring and gauging the real ROI of your online initiatives?  Could your website itself be killing your search engine rankings?  Do you think about Quality Scores, Match Types, and Content Network when you set up your Google AdWords campaign?  Is social media socially maddening to you?

Hollis Thomases will help highlight some of the often-overlooked-to-detriment critical aspects of web marketing strategies and tactics.  Her presentation will combine general best practice principles with real-world examples of web marketing gone awry and provide implement-now key takeaways.