Building Loyalty in Cyberspace

(Bel Air, MD) Web Ad.vantage, Inc., a full service Internet marketing, advertising, and public relations firm, has released its latest article, “Building an Online Following - Loyalty on Cyberspace.” A hot topic on the minds of all e-businesses where customer retention is critical to the life of the site, this article has already received attention from Direct Marketing News, iMarketing News and eMarketer. It describes how web site marketing methods such as customer incentives, personalization, and privacy policies can build online loyalty. The article is available online at http://www.webadvantage.net/news.cfm?news_category_id=3&&news_item_id=27&&a=2 or copies can be made available by fax or mail by contacting the number below.

In explaining the importance of establishing customer loyalty online, Hollis Thomases, president of Web Ad.vantage, Inc. states that, “Not only are hits not a true measurement of traffic, but in the long run, volume will not be as important for e-business as loyalty is.” A recent study by NFO Interactive finds that 53 percent of Internet users would purchase more from e-commerce sites that offer loyalty or incentive programs and that 47 percent would actually return to sites with such kinds of programs in place.

“Building An Online Following - Loyalty in Cyberspace” is available for reprinting or excerpting purposes upon request. Author and company president Hollis Thomases, a frequent editorial contributor to both online and off-line publications and public speaker at Internet-related conferences and educational events, is also available for interviews. Call toll-free at 1-877-4-WEB-ADS (1-877-493-2237) or e-mail loren@webadvantage.net

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