AMA NY’s The Emergence of Great Email Marketing and How to Make the Most of It

Date: Friday, July 12, 2001
Event: Don’t You Dare Call It Spam - The Emergence of Great Email Marketing and How to Make the Most of It
Place: Albany, NY
Sponsor: American Marketing Association NY Chapter- Albany, NY
Brief Description:
Hollis will be talking about how email marketing has changed, and will go over items such as HTML email, video email, and email with response forms. She’ll show you how to plan an email campaign, pinpoint target audiences, find third-party lists, and analyze campaign results. You’ll learn the importance of testing everything. And she’ll shatter the most popular myths about email marketing—such as low cost and double-digit click-through rates. She covers the ins and outs of the topic in a highly interactive presentation.

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