3-17-10 Hollis Thomases to Speak on Social Media Panel at Philly IABC

Posted By WebAdvantage.net on Mar 17th, 2010

Event: Hollis Thomases, Web Ad.vantage president and author of the new book, Twitter Marketing: An Hour a Day, will join the International Association of Business Communicators social media panel to discuss the Risks, Challenges and Opportunities of Social Media.

When: Wednesday, March 17, 2010

Time: 7:30 AM – 9:30 AM

Where: The Hub, Circe Center, 2929 Arch Street, Philadelphia, PA

More Information: Event and Registration Details

Panel Overview:
Social media presents great opportunities and challenges to organizations of all sizes. Unfortunately most firms are ill-prepared to deal with the new realm created by Twitter, Facebook, YouTube, Yammer and other web 2.0 technologies. As a result, they may ignore the mediums, waste considerable time experimenting with vehicles that deliver little value, under or overspend on technology, and even fail to see legal potholes.

With so much at stake, organizations should look at ways social media will change their business model, who will direct their efforts, what platforms they will use and how they’ll measure their success. At our March 17 townhall meeting, moderator Rick Alcantara, principal of Tara Communications LLC, will lead a panel of regional and national experts in a discussion of these issues and more. The panel will also consider the communications, legal, HR and risk management aspects of social media.

Attendees will learn among other things:

Ways social media can enhance your brand
Whether you should use social media for recruiting and screening employees
How social media can help in crisis situations
What vulnerabilities social media can create
Who’s really using social media and why

Panelists Include:

Rick Alcantara, principal Tara Communications, LLC
Valeria Maltoni, brand strategist, author Conversation Agent
Hollis Thomases, president, Web Ad.vantage
Larry Besnoff, partner at Obermayer Rebmann
Jared Wade, editor, Risk Management Magazine
Matt Levy, owner of It Only Takes One

The Philadelphia Chapter of the International Association of Business Communicators, The Philadelphia Human Resource Planning Society, and the Philadelphia Chapter of the Risk and Insurance Management Society are co-sponsoring the event.