E-Mail Marketing Strategy
E-mail marketing is on the rise worldwide. With response rates that range from 3-15%, savvy marketers can’t overlook the power, effectiveness, and cost savings that responsible, opt-in e-mail marketing can bring to an organization. Web Ad.vantage can help integrate e-mail marketing tactics into your Internet marketing plan.
Who Needs E-mail Marketing?
These are just a few of the kinds of organizations whose Internet marketing plans have benefited from the implementation of opt-in e-mail marketing.
- Consumer Businesses
- Universities & Private Education
- Industrial Businesses
- Non-Profits
- Service Firms
- Associations & Trade Groups
Use e-mail to Acquire New Customers
E-mail marketing is a powerful tool for acquiring new customers. Web Ad.vantage can help you from start to finish with:
- Opt-In Strategy & Planning (Opt-in e-mail is the right way to market your business via e-mail. Web Ad.vantage will help you avoid looking like a “spammer”.)
- List Rental And Media Buying
- Co-Registration
- Crafting Compelling Subject Headers (that will get your e-mails opened and read!)
- E-mail Copywriting and Design
- Developing Incentives
- Response-Planning
- Tracking And Campaign Evaluation e-mail As a Relations Management Tool
Use your existing database of customers and prospects to build awareness, educate, sell, and service. Every time you use e-mail you are strengthening your relationship and for only about 5% of the cost it takes to run a traditional direct mail campaign!
Want to discuss our e-mail marketing services? Contact Web Ad.vantage today via our online Request for Proposal form or call us at (410) 942-0488.
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Subscribe to our blog RSSWeb Ad.vantage has been very responsive to our needs and the people are a pleasure to work with. We had been trying to manage the process ourselves with mixed results. The agency has taken an important and potentially time consuming function off our hands and have delivered outstanding results!
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