Press Release Optimization

What is Press Release Optimization?

Although press releases are a more traditional element of marketing, optimization for online press releases is an important consideration in the age of mass electronic distribution services and search engine news aggregation.

Press Release Optimization maximizes the visibility of your press releases to to the search engines through strategic keyword usage and placement, trackback URLs, and selective distribution channels.

How can Web Ad.vantage help?

Web Ad.vantage’s Press Release Optimization services include writing, optimizing, and distributing press releases in a manner consistent with our client’s SEO goals. We target the relevant keywords, pages, and audiences necessary to make your news items get noticed, stand out, and stay relevant.

Well optimized press releases lead to higher traffic volume and increased market exposure, more quality inbound links to your website, and ultimately, higher search search engine rankings.

Contact Web Ad.vantage today via our Online Request for Proposal form or call us at (410) 942-0488 to discuss how your Press Releases can be working to enhance your organic search and social marketing efforts.

Since our launch in May 2005, we have seen our website traffic double! Higher rankings have resulted in highly targeted lead inquiries for various cosmetic procedures. We recently determined that over 25% of all of our new patients for the practice are originating from our own website.