Online Media Relations
The larger the web grows, the more each website craves good content and information. Online Media Relations (or Online Public Relations) is all about getting your website visibility through online media placement in news stories as well as through content placement.
Bolster Your Exposure In Online Media
Web Ad.vantage can help bolster your exposure on the Web through a variety of online media resources and tools such as ghost-written news stories, newsletters, chat rooms, weblogs, and link exchanges.
For Example (from an archived client case study):
Web Ad.vantage implemented an online media relations campaign for UCmore, a downloadable search accelerator tool that optimizes Web searching and surfing sessions. In order to raise public awareness about the product, Web Ad.vantage developed news and feature stories and subsequently secured the placement of them in key publications, e-zines, and email newsletters, as well as seeded information in online discussion groups. Examples of the media placements:
- UCmore Categorizes the Internet and Makes Searching Simpler
- UCmore – Searching without Search Engines
- UCmore – From TNPC issue #3.20
Put Us To Work For You
We can help you garner that same media coverage to help you meet your online marketing goals. Contact Web Ad.vantage today via our Online Request for Proposal form or call us at (410) 942-0488.
Web Ad.vantage keeps us abreast of changes in the industry and is able to recommend new, key, strategic sites to target that always perform well above average. Our last campaign had a CTR of 0.28% and generated more than 5,800 conversions over a two week period!
International Fund for Animal Welfare