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What is a blog?

In theory, the word blog refers to a web log, a “daily” account of life as you know it, a personal or professional diary. In reality, blogs can take on nearly any form imaginable. They can be of a personal or professional nature and can consist of one authors or many. They may contain compilations of important corporate resources, news items or company press releases, or poems written by a love-sick teenager. Blogs continue to be one of the fastest-growing forms of online communication today.

Most blogs are presented as a series of postings with dates and archives, much like a diary is arranged, with the latest date remaining on the top of the heap. The ever-evolving, constantly changing collection of blogs across the Internet is commonly referred to as the blogosphere.

How are blogs published?

There are numerous ways blogs can be created and maintained. Some are hosted on the site where you create them (like Google’s Blogger and WordPress.com) while others are created and maintained on your own host. Some blogs that are self-hosted are custom designed, some utilize common blog software (or blogware) like Movable Type and WordPress.org.

The benefits of blogging

Blogs have the power to deliver rich, relevant content to readers on a consistently updated basis as well as invite feedback and discussion from the online community—features that are greatly valued by search engines. With careful planning and execution, blogs can become a launchpad for increasing a website's popularity, leading to increased traffic volume and higher search engine rankings.

Unlike the sales copy and service overviews of your other site pages, the natural and inspired approach to blogging will fulfill both the curiosity of the reader who wishes to be informed, and the search engine ranking algorithms. Blogs have the power to deliver rich, relevant content to readers on a consistently updated basis as well as invite feedback and discussion from the online community–features that are greatly valued by search engines. With careful planning and execution, blogs can become a launchpad for increasing a website's popularity, leading to increased traffic volume and higher search engine rankings. Simply put–blogs help reinforce SEO efforts.

Blog Optimisation is a unique service offered by Web Ad.vantage that integrates blog content and usage more effectively into our clients’ overall SEO strategies.

How can Blog Optimisation help?

Whether you already maintain a well-established blog or have plans to create one, Web Ad.vantage can help you develop a successful blog strategy for your website that dovetails with your search engine marketing goals.

We can provide ideas for content, management, marketing, and outreach to ensure you're getting the right message to the right people.

Contact Web Ad.vantage today via our Online Request for Proposal form or call us at 0402 165 128.

Technorati Blog Statistics

Technorati is now tracking over 133 million weblogs, and we’re seeing over 200,000 new weblogs being created worldwide each day. That’s about 2.4 blogs created every second of every day.





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How a SEM plan is carried out, nurtured, and developed over a timeline are the factors that determine positive results. Web Ad.vantage 

--Tom Rowe, Director of Web Marketing
Tourism Australia


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