Pay Per Click (PPC) Advertising Management
Pay per click (PPC) paid search engine advertising – also known as “paid search,” “keyword bidding,” or “sponsored listings” – are considered an essential part of the search engine marketing mix. Today, virtually all search engines offer a paid-for way in which to guarantee almost instantaneous visibility on their results pages, but what may once have been considered an easy, do-it-yourself form of online advertising has grown increasingly complicated.
Our PPC advertising specialists are highly trained professionals with several years of experience managing complex pay per click advertising campaigns. We are proud to be a Google AdWords Certified company and part of the Yahoo! Search Marketing Ambassador program.
Outsourced Pay Per Click Management
By outsourcing your PPC campaign to Web Ad.vantage you’ll be able to execute a highly-effective search engine advertising campaign, while saving yourself valuable time and money. The advantages of choosing to outsource your campaign management to us are extensive, going beyond just alleviating the difficulties involved in attempting to run such campaigns.
Here are just some of the services we provide with our PPC Campaign Management:
- Detailed Keyword Research with Visitor & Budget Forecasting: Choosing effective keywords is among the most crucial components of developing an effective CPC placement strategy; without identifying the best terms – that is, those most likely to direct qualified traffic to your site – your campaign can fall short of its goals. Web Ad.vantage will research, analyze, and gather estimated costs, clicks and impressions for keywords using a proven process that will ensure that the final selection of terms will optimize your campaign’s success. (Learn more about keyword research.)
- Campaign Set-Up, Ad Copywriting, & Position Maintenance: Setting up a PPC campaign is not as simple as it may seem. There are many variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing to name a few. At Web Ad.vantage, your campaign will get genuine human attention; we’ll get your PPC listings up and running, ensure that you retain the position you want to achieve, while simultaneously controlling your click costs.
- ROI Tracking, Performance Reporting & Campaign Optimization: Perhaps your existing keyword campaign is generating great traffic but yielding poor sales. How well informed are you about your campaign’s performance in relation to how much it is costing you? With a focus on ROI, Web Ad.vantage will track your campaign from click to transaction, providing you with detailed reports on and analysis of the performance of your terms, identifying and removing poorly performing keywords, and seeking new terms if existing ones fail to meet your expectations – whereby we can identify new means of generating revenues for your company.
Interested in learning more about our PPC Management Services?
Get a quote today or call us at (410) 942-0488.
Agencies, Consultants and Web Developers should see our Partnership Program.
The reason we started working with Web Ad.vantage was because Glass Jacobson needed a way to provide data on the ROI of our website and digital marketing efforts. After more than a year of Web Ad.vantage\'s quarter-over-quarter web analytics analysis, we have more than validated our efforts.