Digital Strategic Guidance

All too often in digital marketing we see cases where businesses are just executing on tactics–performing Search Engine Optimization (SEO), buying Pay Per Click/Google AdWords (PPC), producing and placing banner ads, setting up social media accounts, etc.–without having a real business-objectives based strategy in place to provide focus.  As a result, companies often come to us with the following frustrations:

• “We can’t seem to make any forward movement or progress; we’ve spent a lot of money on ad campaigns and tactics but we’re not moving our needle.”
• “Digital is so confusing and complicated nowadays. With so many different tactics, how do we know which direction to go in?”
• “We’ve been burned before and now we’re afraid of being ripped off. There are too many snake oil salesman out there promising us the moon and the sky.”
• “There are still too many silos that don’t talk to each other. Sales, Marketing, Creative, IT and third-party providers. Someone needs to speak all these languages and help bring order to the chaos!”

Is your business strategy-challenged?

Digital Strategic Guidance is a light-weight consulting service aimed at helping strategy-challenged companies develop a better foundation for their digital marketing efforts. It combines a top-line audit and assessment of your current digital marketing activities with a half-day Strategic Guidance Session and concludes with actionable, prioritized go-forward recommendations. Your deliverables include:

• Top-Line Assessment & Key Findings document
• Pre-Brainstormed List of Ideas
• One half-day long Virtual Strategic Guidance Session involving two (2) Web Ad.vantage digital strategists (including company president/Chief Digital Strategist Hollis Thomases)
• Strategic Session Outcomes Recap & Strategic Direction document

Is digital strategy something your business struggles with? We can help. Give us a call at (410) 942-0488 or Request an Estimate to get in touch with us.

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