Senior Pay-Per-Click (PPC) Specialist

Summarized Job Description:

Do you dig diving into granular data, optimizing paid search ad campaigns and wrapping your head around keyword research? Tired of stop-and-go traffic that wastes gas? Reduce and improve your commute and work for a cutting edge agency with a high-profile client roster. Growing, boutique Internet marketing agency located in scenic, waterfront Havre de Grace, Maryland, Harford County seeks an experienced Senior Pay-Per-Click Specialist. Web Ad.vantage is local and take our business very seriously, including search marketing. Web Ad.vantage is a Google AdWords Certified Professional agency and beta tester. As a Web Ad.vantage Senior Pay-Per-Click Specialist, you will be responsible for the daily overall management and success of client paid search campaigns. You will execute keyword research, campaign strategy & set-up, management, data analysis, reporting and ongoing campaign optimization. You will report to Web Ad.vantage’s Director of Search Marketing and serve as a liaison between Web Ad.vantage and search engine representatives. You will be expected to “own” the paid search projects in which you are involved.

Duties & Responsibilities:

The Senior Pay-Per-Click Specialist’s duties & responsibilities will include:

Attending client Kick-Off calls or possibly in-person meetings to learn and understand client’s needs and goals pertaining to paid search, particularly measurable objectives
Strategize to meet client goals and objectives
Conduct keyword research, PPC budget forecasting and recommend keyword selection for campaigns
Review/provide analysis on PPC landing pages
Write PPC advertising copy
Set up PPC campaigns in various search engine interfaces
Set up PPC ad tracking (presently, Keyword Max)
Monitor and manage multiple client campaigns through third party campaign management software (presently, Keyword Max)
Extract campaign data and generate client reports
Analyze campaign data to provide campaign optimization and recommendations/highlights to project manager
Manage and maintain daily/monthly PPC spends for multiple clients to ensure each campaigns meet the desired performance metrics
Serve as liaison between Web Ad.vantage and search engine representatives
Secure Google AdWords Professional Certification, if not yet certified
Maintain PPC knowledge base through constant self-education
Direct other PPC staff

Required Skills:

Fluent knowledge of Google AdWords and Yahoo Sponsored Search; experience with other search engine PPC management helpful
Thorough knowledge of tracking and web analytics software, such as Google Analytics and Keyword Max
Advanced skills in Microsoft Word & Excel; familiarity with Microsoft Access helpful
PPC copywriting & copy editing skills
Must demonstrate a problem-solver mentality; ability to anticipate and think critically; always seeking to improve oneself or internal systems & processes
Organizational – ability to handle multiple responsibilities at one time yet still get assignments completed in a timely basis
Strong Follow-Up Skills – follow-up may entail contacting both staff and clients
Strong Interpersonal Skills

Desired Personal Traits:

Positive Attitude – Web Ad.vantage is an upbeat, unconventional workplace
Self-Starter – much of the search marketing work will be undirected and self-guided. The company needs to be confident that the Senior PPC Specialist has the initiative the position requires.
Adaptability – ours is a quickly evolving business that requires the constant need for change
Ability & Willingness to Learn Quickly – search engine marketing is an ever-changing field and all search marketing staff need to maintain the highest level of understanding, the latest news, and be able to implement quickly what is learned
Honesty & Trustworthiness
Patience
Commitment – Web Ad.vantage is a fast growing company with upward mobility opportunities for loyal individuals looking for a career and not just a job

Salary:

Salary Commensurate with Experience

Benefits:

Read about the benefits of working at Web Ad.vantage, Inc.

About Web Ad.vantage:

Founded in 1998, Web Ad.vantage is a privately-held, woman-owned “boutique” agency that provides strategic online marketing services, including: online advertising, search engine optimization, paid search campaign management, social media and online public relations and Internet strategy. Web Advantage.net’s high-touch, results-centric approach to collaborative client solutions has consistently garnered awards and a loyal client following including: Johns Hopkins University, George Washington University, Nokia USA, Nature Made Vitamins, Blair Corporation, the Baltimore Area Convention & Visitors Association, and Long Home and Long Fence. President Hollis Thomases, the 2007 Maryland SBA Small Business Person of the Year, authors “Online Media Buying Agency Strategies,” for ClickZ.com and “Business Perspective on Online Marketing,” for citybizlist.com’s CityBizBlogs.

To be considered for this opportunity, please submit your resume and salary requirements to employment@webadvantage.net or mail to:

WebAdvantage.net
Attn: Employment
321 North Union Avenue
Havre de Grace, MD 21078

NO PHONE CALLS, PLEASE.