Pay Per Click (PPC) Specialist

Job Description:

The Web Ad.vantage Pay Per Click Specialist will be responsible for the overall management and success of client paid search campaigns. The PPC Specialist will execute pay-per-click keyword campaign keyword research, set-up, management, reporting and ongoing campaign optimization. The PPC Specialist will serve as the liaison between Web Ad.vantage and search engine representatives and report to Web Ad.vantage management. The PPC Specialist must “own” the paid search projects in which s/he is involved.

Duties & Responsibilities:

• The Pay Per Click Specialist’s duties & responsibilities will include:
  • Through the client kick-off meeting process, learn and understand client’s needs and goals pertaining to paid search, particularly measurable objectives, to be able to conduct keyword research and budget forecasting to provide keyword recommendations and subsequent PPC campaign management to help achieve client goals.
  • Write suggested PPC advertising copy
  • Set up PPC campaigns in various search engine interfaces using unique tracking URLs for each ad
  • Monitor and manage the campaign through third party campaign management software
  • Extract campaign data and generate client reports
  • Analyze campaign data to provide campaign optimization services to client and recommendations/highlights to project manager
  • Manage and maintain daily/monthly PPC spends for multiple clients and ensure the campaigns meet the desired performance metrics
  • Review/provide analysis on PPC landing pages
  • Serve as liaison between Web Ad.vantage and search engine representative

Required Skills:

• Fluent knowledge of Google Adwords and Yahoo Sponsored Search
• Thorough knowledge of web analytics software, such as Google Analytics and KeywordMax
• Advanced skills in Microsoft Word & Excel
• PPC copywriting & copy editing skills
• Must demonstrate a problem-solver mentality; ability to anticipate and think critically; always seeking to improve oneself or internal systems & processes
• Organizational - ability to handle multiple responsibilities at one time yet still get assignments completed in a timely basis
• Strong Follow-Up Skills - follow-up may entail contacting both staff and clients
• Interpersonal Skills

Desired Personal Traits:

• Positive Attitude – Web Ad.vantage is an upbeat, unconventional workplace.
• Self-Starter – much of the search marketing work will be undirected and self-guided. The company needs to be confident that the PPC Specialist has the initiative the position requires.
• Seeking a committed individual with mobility in mind as Web Ad.vantage is a fast growing company with upward mobility opportunities for committed individuals looking for a career and not just a job
• Adaptable – ours is a quickly evolving business that requires the constant need for change.
• Ability & Willingness to Learn Quickly – search engine marketing is an ever-changing field and all search marketing staff need to maintain the highest level of understanding, the latest news, and be able to implement quickly what is learned
• Honesty & Trustworthiness
• Patience

Salary:

Salary Commensurate with Experience

Benefits:

Read about the benefits of working at Web Ad.vantage, Inc.

About Web Ad.vantage:

Founded in 1998, Web Ad.vantage is a privately-held, woman-owned “boutique” agency that provides strategic online marketing services, including: online advertising, search engine optimization, paid search campaign management, social media and online public relations and Internet strategy. Web Advantage.net’s high-touch, results-centric approach to collaborative client solutions has consistently garnered awards and a loyal client following including: Johns Hopkins University, George Washington University, Nokia USA, Nature Made Vitamins, Blair Corporation, the Baltimore Area Convention & Visitors Association, and Long Home and Long Fence. President Hollis Thomases, the 2007 Maryland SBA Small Business Person of the Year, authors “Online Media Buying Agency Strategies,” for ClickZ.com and “Business Perspective on Online Marketing,” for citybizlist.com’s CityBizBlogs.

To be considered for this opportunity, please submit your resume and salary requirements to employment@webadvantage.net or mail to:

WebAdvantage.net
Attn: Employment
321 North Union Avenue
Havre de Grace, MD 21078

NO PHONE CALLS, PLEASE.

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