CEO, Author, Columnist, Digital Strategist & Client Advocate
“Client Advocate” and thought leader Hollis Thomases founded Maryland-based Web Ad.vantage in 1998. Through fact-based assessments and analysis, Web Ad.vantage helps companies navigate the complexity of the ever-changing digital marketing landscape and develop digital strategies. Hollis protects clients from wasteful marketing expenses and deceptive practices by advocating for airtight processes, prudent ad/marketing spending and metrics-based tactics. Web Ad.vantage has cultivated an impressive client roster of both national and regional clients including Endo Pharmaceuticals, SANYO Biomedical, DAP Products, Inc., UNICEF Canada, and Visit Baltimore.
Hollis authored the book, Twitter Marketing: An Hour a Day, published in January 2010 by John Wiley & Sons, is the “Digital Entrepreneur” weekly columnist with Inc.com, a contributing expert to Social Media Marketing Magazine, and the Digital Media Planning columnist for ClickZ from 2005 – 2012. Hollis has also appeared on local, regional and national television and radio and in print publications such as Business Week and Advertising Age. She frequently speaks at industry conferences including Search Engine Strategies, Social Media Success Summit and Pharmaceutical Marketing Research Group and for such association events as the Annie E. Casey Foundation Fellows.
Hollis has received multiple awards and recognition. In 2012, she was named to “Maryland’s Top 100 Women” list. In 2009, the University of Baltimore’s Merrick School of Business awarded Hollis its Distinguished Entrepreneur for Business Innovation; in 2008, she was named an “Enterprising Woman of the Year;” in 2007, Hollis was the U.S. SBA’s “Maryland Small Business Person of the Year.” Hollis sits on the Board of the Greater Baltimore Technology Council.
Hollis is a graduate of Cornell University. Prior to founding Web Ad.vantage, Hollis had a 10-year career in the food industry. Throughout she has maintained her passion for fitness, gastronomy and enology (hence the fitness), traveling, and an undeterred aversion to squirrels (more about that only if you ask).